I know that some things just taste better when they are in better containers. Kids know this better than anyone else. Draw a happy face on their sandwich bag, and that sandwich tastes better. It doesn’t matter that it’s the same PB&J that they ate yesterday. Adults know this a little bit differently. Adults need their food to be plated nicely at restaurants, served in a nice glass and with a cloth napkin. There’s a reason that cute lunch bags are designed for adults and it’s that if you see something happier than a brown paper bag before you eat, the food just tastes better.
This logic also applies to ice cream. I can eat ice cream out of the container all day, and believe me, I would, but scooping it into perfect circles and putting the ice cream in a nice container just makes the whole experience of eating ice cream more indulgent. It becomes something more than just the ice cream, just like the happy face on the plastic baggie makes that kinda stale sandwich better.
One artist that also knows this is known as D Laferriere on flickr has drawn on his kids sandwich bags for last 5 years. If he didn’t also think it makes a difference in his children’s day, I doubt he would have continued to do it. Eating should be an experience, and the experience doesn’t have to cost a lot.
D Laferriere
D Laferriere
D Laferriere
Here is a link to the flickr page of the artist. http://www.flickr.com/photos/dlaferriere/sets/72157605053629580/with/8408510880/#
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To connect this idea to Häagen-Dazs, I thought of how ice cream tastes better in nicer containers. A milkshake in a tall glass with ribbed edges just tastes better than when it is served in the metal cup that it is mixed in. Ice cream tastes better in glass containers. Maybe it’s some scientific reaction that happens, keeping the ice cream colder or creating a magical chemical reaction with the ingredients, but no matter the reason, ice cream tastes better in a fancy container.
Since Häagen-Dazs readily gives other advice to their consumers, why not give advice as to what container they should eat out of? There is an app (for Apple products only) that is a 2 minute concerto. Set your ice cream out and by the end of the concerto it’ll be the perfect temperature. Keep the ice cream at 0 degrees in your freezer to ensure that it is the best it can be. They could even have a product extension, like the app, of cups and bowls for your Häagen-Dazs ice cream. I drew up a few, albeit cartoony, containers that Häagen-Dazs ice cream could be served in.
Chocolate in green glass! Ice cream just tastes better in a glass with ruffled edges.
Fancy like a nice glass of wine! But way more delicious.
Curiosity killed the cat 
I like how this post combines a lot of aspects of what HD actually does and puts it into an idea that you created. This is a really good post, keep coming up with original ideas like it.